This past week, I have been working with the American Red Cross and Bravo to finalize the details of my case study for this senior research project. Each March, the American Red Cross Club at my school participates in the Measles and Rubella Initiative - a campaign through which members sell pins to raise money for the Initiative. This year, along with raising pins, the club is hosting a four-on-four basketball tournament in which proceeds will go towards the Initiative as well.
I am incorporating Bravo by having the app serve as the means for donating at the March Mayhem event. Much like what Bravo does at its booth at ASU, students and parents who donate to the Measles and Rubella Initiative using Bravo will be entered into a raffle for three prizes at the end of the night. Here's how the raffle system works:
- Download Bravo = 1 raffle ticket
- Donate $1 = 1 additional ticket
- Donate $2 = 2 additional tickets
- Donate $3 = 5 additional tickets
- Donate $10 = 10 additional tickets
Here is a flyer with details for the event. I hope to see you there!
Hi Vanessa! What you are doing reminds me of one of Gary Vaynerchuk's sayings, "Content is king. Context is God." Through social media and events such as these, you provide content for people and context as to why you and any of this matters. Are you having people download the app just to raise awareness that it exists? Cause it's one thing to have a bunch of people download it but it is another thing to have recurring customers that are actually using it. (It also is true that people are known to download apps and never uninstall them because they just leave it on their devices)
ReplyDeleteHey Ani! That's actually a really good question that I had myself. In this particular case, I am trying to spread awareness of the app itself and to get people talking about the app. Bravo has worked with ASU students for so long, so many of the students have become familiar with the name. But since I am introducing the concept for the first time to BASIS students, I want to just create an awareness amongst students and, hopefully, parents. If they don't continue to use it after this event, then that will be something that I research further. Hope this answers your question!
DeleteHey Vanessa. This is a really great idea. Finding a way to promote Bravo and also promote a good cause is a great advertising campaign. There are a lot of complaints though about the use of Smart for Charters when it comes to purchasing things. Do you think there will be a similar issue when it comes to using Bravo as your donation platform? If so, then how will you try to fix that, and if not then what do you think makes Bravo more user friendly than Smart for Charters?
ReplyDeleteHi Jared. For this particular event, using Bravo isn't a requirement; it is just a means of donating to the Measles and Rubella Initiative. Because it is obligatory, it won't have the same restrictions as Smart for Charters. However, even if it was, Bravo is a much simpler process to use than SforC. Because the app allows for money to be transferred directly from one account to another - no money is sitting in the app and there is no waiting period - it makes the donation/payment process much simpler, safer, and swifter.
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